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Oracle industry expert insight into the top ten retail industry
Oracle is the world’s most comprehensive, open, integrated and largest business software and hardware system providers. Oracle for many industries to provide a wide range of vertical market solutions, to improve its financial, enterprise resource planning (ERP), Human Resources (HR) and Customer Relationship Management (CRM) and other horizontal applications, in this regard, Oracle now SAP similarities; but the difference is that Oracle’s first vertical industry is retail oriented, it has become the world’s most IT technical depth, the most difficult to control and change one of the fastest growing industries.
Oracle Retail Global Business Unit General Manager Duncan Angove, senior vice president and retail industry experts, Mr. Angove summarized in the following by the “Ten insight” will reveal how the world of business technology to achieve completely changed, both from the hands of consumers The development of the technology or enterprise.
First, the business intelligence: a core technology, rather than after the fantasy. We are in the business sector on the use of the first three years to all applications built on top of a standard Oracle technology, while covering a variety of end use of middleware business processes. Through the use of Oracle Business Intelligence Enterprise Edition, we have injected these business process insight. We also used the same time behind other tools, such as Oracle mining tool kit, simply fill publishers as we perform the operation of business intelligence reports, so we have a cross-application software for business intelligence components like Laptop battery, and can they join to the practical application of the process.
Second, the user interface: enables customization. Do we build the user interface has been well received, so when we enter a retailer, saw the use of the user interface, all the buyers in the operating room can see myself using it. This work to say well done – when we enter a fashion retailer, like Gap or Abercrombie & Fitch Company, the average end-user age is 24 years old female fashion buyers, who manages a multi-million dollar budget for the fashion consumer, they on The expectations of end-consumer experience with you in thought in the conventional ERP is completely different. These people spend a lot of time in the Web2.0, these people are very artistic taste, they may come from a fashion design school, so we find ways to provide users with the interface can cause a resonance, to seize their points of interest, do These sociability, cooperation, and intelligence matters to a lot of hard work under.
Third, the global expansion: the need to quickly and continuously consistent. In Abercrombie & Fitch Company, one of the key task is the CEO of the company to develop a clear strategy, that is, “We will shape the Abercrombie brand and to the international.” Clearly, it is an iconic American brand, is the way of life where the content, so we quickly into the country on how to? Secondly, as you can see a large number of traditional retail systems, no automation, they are integrated in the process through artificial. They do not have the most simple features, like support cross-distribution centers, across different countries they form a diverse application requirements, even as they support multiple languages, multiple currencies, VAT or other simple functions do not have . Once put into use, the time to enter new markets, reduced from 18 months to 3 months, they can run a single application for a variety of global applications, which will have a significant effect simplifies the data center, so that through the merger integration, they can reduce IT operating costs.
Fourth, financial return: to increase revenue and operating profits and reduce inventory. 5 years ago, when we discuss what the next opportunity, what we want to cover the operating range, the first thing to do is launch customer for the income statement, balance sheet and working background analysis. We say: “Let us begin a value-based view of integration that we want to post, first of all, what we have to make up for loopholes in the income statement where we can find the margin of loss, where we can see the balance sheet invalid inventory “, generally speaking, when customers use our software, you will see 15-20% growth in operating income 10-15% increase in gross margins and reduced inventory 10-20%.
Fifth, innovation engine: The intelligent application of Laptop battery technology to achieve explosive growth. Some have called this “box retailers” mode the most basic principle is that it is a mode of operation and a set of business processes, it is one of our most basic is encoded within the global system, and then through the system platform innovation. Synchronized and injected them with innovative platforms, applications in the rapid spread of countries, there are already many companies use them, such as Tesco, Ahold and other companies. Large retailers are concerned about the large number of these, from the IT point of view it also has a very strong hint. IT is to become all-powerful charm, so this will be one of many challenges. On the other hand, retailers are focusing on innovation – not that I have seen 15-20 years ago, the situation, but today, the pursuit of innovation has become a common phenomenon in the retail industry. Can be expected, when we look back in 5-10 years will be recognized in the 2010 retail industry is undergoing a major turning point.
VI Return of innovation: to get more “wallet share.” Before the recession of the retail model is only “open box” of the supermarket, they just keep opening more and more stores, continue to open the cargo box to fundamentally promote their business, all of which are based on the size of , efficiency, standardization of classification and the strategy on a general purpose. The economic recession led to this model basically unusable. So retailers now have to seek the productivity of their existing supermarket: how to get more “wallet share”, how to attract more customer traffic? – I need something from there to get more, because I can not continue to open new store has. Moreover, in the face of our traditional retail business model come to an end, consumers themselves have changed. Not only because of economic difficulties and the population, but fundamentally they expect to receive from the retail industry things have changed. This is generally driven by consumer technology.
Seven new consumers: social networking through mobile and technology-driven customers. Now you start thinking like the Pink this brand, it is more suitable for girls, they are in the focus of social networking phenomenon. How to start to bring a new generation of Clientelling, it can make the shopping experience by connecting into a social experience on the iPhone – if I get a coupon, it has the function of Facebook, I can put it together with my friends sharing. Imagine something as simple as Groupon can get in a traditional environment – my user conference two weeks ago to provide a prototype demonstration, where we copy the RFID-labeled products, and when I use my iPhone into the time It took my membership card to connect to my account on Facebook. So, when I entered the shop, it let me choose whether to view the shop, I said “Yes,” I will see. So now that through my membership card retailers know who I am, the card is now connected to Facebook, so it is also know who is my friend, can know more about my stuff. When I visit this store, I can use as electronic shelf labels, like my iPhone – when all the customers into the store, and a real-time information is displayed, you’ll know why retailers will invest in facilities for the electronic shelves.
VIII, mobile technology: the fourth channel. Mobile technology and social networking to the retail sector has a huge influence. You may argue that in many industries it is the latest cool fashion – but not in retail. When an enterprise 2.0, collaboration, and all this fun, it actually has the most subversive of pure Web 2.0, on the one hand, social media is just another channel, the same as e-commerce and call centers. Customers are carrying the day, this mobile architecture to the stores. Mobile technology is the fourth channel – it on the network, e-commerce, social unity and tradition, which has been the missing link. Use of personalization, search, user generated content, assessment and reviews and social shopping experience, how can the Internet with e-commerce experience to the store – how can the traditional physical store shopping to get all the rich online shopping experience? Channels of mobile technology is a unified, because you carry it every day into the store.
Nine, personal contact: the use of iTouch and iPhone phenomenon. If you are a retailer, you can only have a certain number of user registration, if you Valentine’s day before the holiday sales surge, now you can iTouch (point of sale system) in cash, accounts and payments and also leave. So, this is a very personalized shopping experience.
Ten, imagine the power: with the client synchronization. Wet Seal company has done amazing work. They made our user conference presentation – they are a group of young people, and is active in Facebook, in wetseal.com on their customers to create a number of functions – for teenage girls, they create a virtual wardrobe : I like to take this skirt with this shirt. Once they match the full set of clothing, will be displayed through a virtual way to share with friends. I mean, I was known to them through these statistics show a 50 million garments to promote the sale, and they make these virtual clothes through the iPhone a reality show, so that when the girls walked into the store, through the proper iPhone choose, you can easily see the most popular shirt or pants suits Laptop battery. And this was also a very wise thing, because you have to re-focus on your inventory: I do not recommend to a difficulty in marketing at Facebook seems to have been on the shelf packages, you’d better wrap it and fight back enterprises.
If I ask, everyone will use in each of these ten insights into one? Maybe not. However, if you have not seen the first 6, 7 or 8, I think you need to be ignored by the content of today to capture tomorrow’s opportunities. We all need to see how the world will become not just see.
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About the Author
www.laptop-battery-shop.co.nz
ODTUG Kaleidoscope 2010 in Washington, DC
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