hotel sales and marketing software
Making the most out of hotel marketing collaterals
A major part of a hotel’s budget is the printing of marketing materials. From the flyers, business cards, menu leaflets to the location maps and suggested itinerary sheets, you can easily rack up a huge bill from your printer if you do not streamline their purposes. Try to merge the functions of the marketing collaterals so that you can maximize their use.
1. Hiring the right photographer for the hotel’s brand
Try to get it right the first time by scouting for a photographer that fits the overall look of the hotel. Is your hotel or bed and breakfast known for being quirky, hip and a little bit unpredictable? Or are you more of the reserved, classic-looking and elegant type of hotel? Make sure you match the photographer (and graphics artist) to your brand’s direction to ensure a good fit.
2. Business cards can double as translation cards
Business cards can also serve as translation cards. You can do this by printing several phrases at the back, which will help the guest find his way back to the hotel. For example, you can place “Please take me back to (hotel’s name here)” written in the native language, followed by an English translation. Another useful phrase to use is “Where is the ____?”
3. Laminate other cards to keep them crisp and clean
For hotel collaterals that need to stay crisp for a long time (such as welcome cards, the hotel’s towel policy or shuttle service print outs), laminate these cards so that you do not need to replace them with a fresh copy every so often.
4. Consider using electronic frames or LCD displays to lessen print outs
Go digital by having an LCD or LED display on your lobby, instead of printing out huge posters or tarpaulin banners. LED or LCD displays will give you more flexibility in terms of allowing animations, videos or a slide show series detailing the latest promos, new highlights of the hotel or simply the stunning photos of the hotel’s features.
Marketing and hotel printouts can cost a lot of money so make sure you get every penny’s worth with all of your printed materials.
5. Reuse images for menu cards, booklets, web sites
Reuse the images on several other print outs such as the menu cards, leaflets, web site and your emailer. This way, you are getting more bang for the buck on what you have invested on with the photographer. Make sure you also list down all required images in one go so that you only need to hire the graphic artist once.
You can also generate online sales with the most effective online booking engines.
Learn how else can you have cost effective business solutions with the help of a hotel management software today.
About the Author
Deceriz Valmadrid is an independent hotel consultant who advises Frontdesk Anywhere about innovative hotel management software. Visit http://www.frontdeskanywhere.com to learn more about hotel management.
Is Satellite for TV PC Software availible Internationally?
I travel the country for my job. I am in part of the National Sales and Marketing team for a major Hotel corporation. I was wondering if Satellite for TV on PC software works internationally. It is important for me to stay up to date with my favorite television series while I am traveling. I am a major fan of Big Brother, 24, NFL, and so much more I can’t afford to miss. I am interested in hearing back from anyone who has used this software internationally if at all.
yes. It is far more useful than just watching TV channels.
RezStream :: Property Management Software, Marketing & Design
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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