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Business Development For Engineers
But where do buyers of their services look when they need an engineer? Outside of the Architects and Public Works officials who use networks and relationship, most potential customers are searching online. So whether you are a mechanical, electrical, civil, structural, or environmental engineer it makes no difference – you need to have an online presence. Here are the initial steps to getting found online.
- Create your web site. On this site it is important to tell the potential customer what it is that you do. In telling your story it is important to strategically place keywords that your customers are searching for in the content. This will give you higher search rankings. You may include phrases such as – we do office building hvac engineering, structural engineering for home owners, commercial building civil engineering, wetlands environmental engineering, etc. You get the point. These search terms, also known as key words, need to match what your ideal customer is searching for.
- To really move up in the search engines you need to develop a strategy for posting on blogs or sites such as ezines with links back to your site. If you do work in the seven western states you will want to enhance your key words with the names of the cities you work in like San Francisco, Seattle, Los Angels, San Diego, Phoenix, Tucson, Salt Lake City, Las Vegas, Denver, Albuquerque, Boise, Reno, and Portland. These cities should be included in your website content as well and the posts and links back to your site. Be sure and include your other key words in these posts as well.
- Register your business with Google under the Local Business Center. If you miss this step you might as well close your doors. Just do a Google search for Google Local Business Center.
- Launch a regional AdWords Campaign. This will place your ads along the right hand side of the search results. This too will need to target your key words.
Once you have all this business coming in you will need an Engineering Project Management software solution to help you manage the new work load.
Your best choice is Praesto by Base Builders. So visit Base Builders to get your firm running on all cylinders.
Doug Rawson, PE
Founder/CEO
Base Builders, LLC
FREE Videos Reveal AE Firm Growth Strategies
http://basebuilders.com
About the Author
DC Spensley Solo Exhibition at the San Francisco Art Institute
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